The evolution: Advertising. Marketing. Permission Marketing … Perketing.

15 Jun
From Wikipedia:
Permission marketing is a term coined by Seth Godin used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective customers.  It is mostly used by online marketers, notably email marketers and search marketers, as well as certain direct marketers who send a catalog in response to a request.  Basically, implicit permission has been given by opt-in.

From Me:

Perketing is fast-track permission marketing that allows the marketer to not only stay in front of customers and potential customers through subscriptions but through social media/blog networks that let you stay in front of your customer and potential customers every day.  Perketing levels the playing field so to speak.  A small business owner who sells wares on ETSY can have better margins than that of a department store because they may only have 500 followers through social media and 1000 subscribers to their newsletter, but they can conceivably have a 75% buy in with little overhead.  If small business owners educate themselves even just a little on using Perketing, the ability to track their marketing efforts and turn a window shopper into a buyer becomes a reality.


One Response to “The evolution: Advertising. Marketing. Permission Marketing … Perketing.”

  1. Mr WordPress June 15, 2010 at 10:07 pm #

    Hi, this is a comment.
    To delete a comment, just log in, and view the posts’ comments, there you will have the option to edit or delete them.

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