Seth Godin Explains Permission Marketing

26 Jul

The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” – the groundbreaking concept of marketers to shape their message so that consumers can readily accept. Whether it’s the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising, for the hope that grab our attention away from what we do is based. Seth Godin calls this Interruption Marketing, and to discover as a company, it is not working anymore. Instead of annoying potential customers by interrupting their most coveted commodity – time – Permission Marketing offers consumers incentives to accept advertising voluntarily. Now the Internet pioneer is a fundamentally different way of thinking about advertising products and services.

Review for Permission Marketing : Turning Strangers Into Friends And Friends Into Customers – Seth Godin


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