ATTENTION CAPTURING: CAN YOU DO IT?

2 Feb

I find it very easy to just start writing and get all technical.  Sometimes I just feel that most people are interested in the content of the subject matter, not in me personally but I guess it’s not true.

The following tips are from Copyblogger, one of my favorite information gathering sites on attempting to be a good blogger and one that does it right.  I fail frequently because of time constraints with my real job, but that being said, I’ve gotten new clients because of what I have done so far… so that is good!  An example of “Attention Capturing” success is a post that was written for a client for facebook.  One of my proprietary packages is writing copy to get fans/followers to respond to clients post.  The client is an import furniture store and they frequently posted pics of new furniture and would list the price point.  One of my favorite pieces in their store are the custom frames that were built by a family friend.  They look like a piece of furniture.  The post that was written that grabbed a lot of attention was this: “Frames so nice, even your ex-husband will look good.  If you don’t have one, you can borrow mine!”  The store owner approved it and it was posted.  That post generated 18 responses within an hour.  Another post: “We love Norman and we love Swadley’s BBQ!”  Amazing response to that one and of course, you have to cater it in after that.  I have a 1 in 5 rule when I write post.  For every 5 post, only one better be advertising.. the other need to be relational statements ending in a question.

That’s my attention capturing story … hope it worked!

When blogging or writing email newsletters, here are a few tips from Copyblogger I found to the point and concise:

  • Perception is everything. Make your point crystal clear. Tell stories, describe personal experiences.
  • Make it personal. Immediately get attention by telling about yourself or comparing a life lesson to your topic.  People are voyeurs.  They want to know your business.
  • Be emotional.  Yes, it’s true. Give a client a reason to talk about you and your business.  Forget logic.  Tell people how you feel and why.
  • Don’t take chances with attention

    You only have a few seconds to capture someone’s attention, so don’t take chances with clever, cute, or insider language or visuals, which are often lost on people. Don’t use inside jokes or industry terms, either, unless appropriate for narrow niche marketing. These tactics only tend to confuse audiences, if only for a few seconds, which is all it takes to lose them — and a confused mind does not pay attention.

    Follow up with a strong second

    Once you’ve managed to capture your reader’s attention, don’t waste it. Getting your reader’s attention is like the first strike of a One-Two punch — if you don’t land the second part, you’re not going to knock them out (and I mean KO in the good way).

    Make sure your second punch, the actual information or message for which you grabbed her attention in the first place, is worthwhile.

    If it’s valuable, you’ve paved the way for easy entry into her attention with future conversation.

    If it isn’t, it’ll be that much more difficult to capture her attention the next time, as your prospect’s brain has already filed your information under “not worth our attention.”

    Read more about this topic at Copyblogger.

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