You Can’t Please Everyone! Niche It!

16 Feb

I like the word “Optism” almost as much as I like “Perketing”.  My word goes beyond just “opting-in” to include marketing – so that’s why it’s better. 🙂  That being said, I read articles on “Optism” a lot, not only for my own business but to understand all that goes into it … like putting customers or readers at the heart of what I write.  I am still working on that because we are taught to educate the masses and get a percentage of the masses to pay attention.  My competition for Nosey Parker is in big cities… like New York and Seattle.  I stay away because even though it may make my life easier in the short run, longevity and competing with the next best thing comes into play too much.  My goal for Nosey Parker is to be highly “nichey” – if that’s a word.  69% of my subscribers read my newsletters from Nosey Parker.  I’d love it to be higher but for now, I am very happy with that number because I know everyone’s email box is bombarded.  I receive approximately 10 emails an hour over five email addresses in a 16 hour period everyday.  A lot of the emails are social media notification of fans/followers as well but many are not and have to be read and responded to.  I sympathize with you and of course, me!

What should you do?

  • Ask for permission for anything you don’t already have permission for.
  • Be Friendly.
  • Only ask once.
  • Be honest about what you are doing with their information you collect. No surprises or illegal uses!
  • Opting out should be easy.
  • What is your reason for getting permission?  Is it a good one? Great content, interesting information, etc.  Otherwise… why get another email?

The permission marketing guru of the world says “Get it right for ten people before you rush around scaling up to a thousand. It’s far less romantic than spending money at the start, but it’s the reliable, proven way to get to scale if you care enough to do the work. – Seth Godin

What do you think? Was that good info? If so, may I ask your permission to go opt in to my RSS feed!


3 Responses to “You Can’t Please Everyone! Niche It!”

  1. Laurie Hurley February 17, 2011 at 3:40 am #

    Hi. I’ve never heard of Nosey Parker before – I’m in Calfornia, but I love the concept! Also like the tips above for asking for permission and “nichey” is a great word. Thanks!

    Laurie Hurley
    “Witty, Wickless, WAHM, Tutor Broker, Networking Queen”

    • perketing February 22, 2011 at 2:35 am #

      Thank you Laurie. I started Nosey Parker 3 years ago in the Inland NW and now expanding like crazy. If you want more info let me know. You seem like you are a serial entrepreneur! My kind of gal!


  1. Tweets that mention You Can’t Please Everyone! Niche It! « Perketing -- - February 16, 2011

    […] This post was mentioned on Twitter by Nosey Parker Tulsa and Nosey Parker OKC, Margaret Croom. Margaret Croom said: You Can't Please Everyone! Niche It! #perketing blog post […]

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