Optism

14 Oct

One more post on mobile permission marketing.  I like this video interview with one of the leaders of Optism.  I love what he says “stop sending out information to those who don’t respond just for the numbers.  Find out what they want to see and send them that.”  Well, duh but for real, you know it’s done incessantly.  It takes time and effort to find out what someone really wants to know about.  However, once you have that trust and interest, it rarely goes away.

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