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Do You “Mocial”?

11 Jan

Mocial is a great word like perketing.  It is Mobile and Social = Mocial, like permission and marketing = Perketing.  See why I like it?  According to Steve Jarrett, Chief Executive Officer of MePlease, Mobile marketing and social media are sweet spots.  Moving from one-to-many to one-to-one communication is the holy grail of marketing.  Jarrett points out that “Mocial is the new buzzword – many people think of mobile marketing as a 160-character version of e-mail. Wrong! The very nature of mobile marketing offers retailers the opportunity to reach people at key decision-making moments of the day. ”  EXACTLY!

I will be honest, getting this across to small business is difficult.  I hear all the time “I don’t do it so I know my customers don’t do it.”  I really think they see it as a just a sales pitch for the latest fad.  Numbers don’t lie and I am encouraging clients to ask.  Ask your customers…  how do you use your phone? Ask them in your weekly newsletters.  Ask them on Facebook.  If you don’t believe it, start asking…  don’t assume.  Better yet, every time you are at a traffic light that is red, look at the car beside you.  How many are on their phone? I bet they are not talking? They are texting or reading posts, messages or shopping!

The last point Jarrett makes is “Don’t wait. Start now. Carpe diem! Those Romans knew a thing or two about communication”.  Agree!!

To read all of Jarrett’s post, check him out at http://www.smmmagazine.com/blog/category/permission-marketing/.

Thanks Steve.. I loved the article and the solidification of what I do and preach!

“They are obsessed with permission”

6 Jan

Who doesn’t follow Seth Godin, right? If you are into permission marketing, you do or well, maybe you just started and don’t know about the king of permission. Anyway, I do but I don’t post much of what he says because so many follow him and already get his post. Another reason I don’t post much of what he says is because of his stature to Seth Godin. I don’t find him to be a listener and I feel that is one of the most important characteristics any business person can have – listening.

However, I found this one particularly interesting because he is talking about smart online commerce and being obsessed with permission. His opinion is that the art of online retailing is moving very very slowly because of difficult maneuvering within the sites, lack of pictures (which I feel is key!) and that the focus is not on the product but the look and feel of the site.  He’s right.  Whatever you sell, make sure the product is the focus and as much information as possible.  He also pointed out that emailing your subscription list with coupons and discount in a timely fashion is smart.  I do to.  I say this because with my business Nosey Parker, I ask clients to have a Nosey Parker Special … very much like membership has it’s privileges.  However, I am told by the high end stores that their clients don’t want discounts but a high quality product that is worth the price.  I disagree and feel that this is a wish of the owner.  When you tell yourself something long enough, you believe it.  Actually, it makes me laugh inside to be honest.  EVERYONE WANTS A DISCOUNT!  I don’t care if you make $12k a year or $12m a year.

READ POST IN FULL

I also like this post because he is pointing out businesses who get it right instead of pointing out those that are lame.   By the way, I don’t know if its a good thing to have links within a blog leave your site.  Do you?  Just sayin’ – thought that was common knowledge.

Can One Agency Do It All

25 Oct
I enjoyed this post from http://marbella-guide.com. The conversation: With ever changing media platforms is it too much to ask to expect one agency to be able to pull together a comprehensive, marketing campaign that can build brands, engage customers and drives sales? 

Here are a few of their insider tips for selecting a good marketing agency.  Click continue to read all five. 

1. Look for an agency that will listen to your ideas and work with you rather than dictate best practice. If your marketing agency can’t communicate with you then you can’t expect them to assist you in communicating with your customers!
2. Take a close look at their own branding and marketing – does it stand out well? Are they consistent? If the agency has not been able to make a success out of their own brand then how can you expect them to achieve results for you?

Continue…

Making the Complex Awesomely Simple by John Spence

14 Sep

I follow Chris Brogan on Twitter and just in case you don’t know who he is – he wrote Social Media 101 and it’s on Amazon.  Yesterday he retweeted: “this is bouncing all over the world: 20 years of research on business excellence – all boiled down to ONE picture: http://tiny.cc/ufqgy” from @awesomelysimple.  I clicked on the link and knew instantly why I stay on twitter.  I have a love/hate relationship with the platform but the reason I love twitter is because I get to meet people online like John Spence and the video he posted by David McCandless(data journalist) from Ted.com.  John Spence is the owner of the book and blog Awesomely Simple.  His motto/theme is “Making the very complex…awesomely simple”. I love the video from David and I can’t wait to read John’s book.   David McCandless talks about the intricate relationship between visual cues and using technology to gather data.  I love it because that is exactly what my goal is with the tool Nosey Parker.  I can’t wait to have the time to post visually how Nosey Parker brings qualified buyers to small businesses that market to women and the stats that accompany.  I can post my stats all day long and they are read.  But visually, I think I will be able to convey my message better – especially to the technology challenged.  Check out this video and let me know what you think.

Are you using social media to find, enter and win contests and sweepstakes?

18 Aug

The ultimate perketing business…. Sweepstakes and Contests.  They have been around since biblical days according to The Contest Queen – Carolyn Wilman.  Her take on Contests and Social Media can be read on her blog – Social Media Marketing & Winning. Here is a little about Carolyn:

In 2004, after spending two years managing the backend of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background.  The result was the first Internet-focused contest resource book in Canada called You Can’t Win If You Don’t Enter, released in 2006.  In conjunction with the book she launched the first contest resource website, www.contestqueen.com with links to contesting sites, groups and forums, contest management companies, contesting software and more. The American Edition of You Can’t Win If You Don’t Enter was released in 2008.

In keeping with her objective of teaching others how to have fun, she produces a free e-newsletter called The Winning EDGE that includes contesting stories, tips, tricks and links to new contests.  Carolyn runs workshops: How to Win Cash, Cars, Trips and More! and Attracting Luck for hundreds of people annually.  You can also listen to Carolyn online as she interviews the movers and shakers in the promotional industry and sweepstaking community on her Internet show; With The Contest Queen, or read her take on the hobby on her blog, From The Contest Queen.

Separating Interactive Marketing Contenders from Pretenders

7 Aug

from EXACT TARGET::BLOG
A website’s ability to convert a visitor to a customer is a measurement of its effectiveness, and it’s no small task. You can drive the most targeted visitor to a website only to lose the opportunity to engage and convert that visitor. Research from Webtrends shows that on average, more than 95 percent of website visitors leave sites without converting. And conversion doesn’t always mean making a purchase. Conversion could be registering for and downloading a coupon, downloading a new white paper or case study, or subscribing to a company’s email newsletter – any action that would enable the marketer to identify the visitor so they could stay connected and provide relevant information or offers.

t’s no coincidence that the best performing online marketing websites are engineered to drive conversion. They employ landing page optimization and abandoned shopper re-engagement strategies, along with multivariate testing to optimize performance. They are all optimized for repeat purchases, have excellent internal search engines to make navigation and research easier, and they focus on driving visitors back to their site.

Demand generation strategies such as paid search, SEO, display advertising, e-mail marketing and social media bring visitors to your website. But once you get them to your site, how do you convert them to buyers?

Maximizing online marketing performance requires alignment between the tactics used to drive traffic to your site and the tactics used to drive conversion. Whether your conversion environment is a single landing page, microsite, shopping cart or registration form, conversion optimization requires a balance of strategy, process and technology.

To gain a better understanding of the advantages of integrating e-mail with social media, in my future posts I will take a look at online marketers who do it right.

Seth Godin Explains Permission Marketing

26 Jul

The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” – the groundbreaking concept of marketers to shape their message so that consumers can readily accept. Whether it’s the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising, for the hope that grab our attention away from what we do is based. Seth Godin calls this Interruption Marketing, and to discover as a company, it is not working anymore. Instead of annoying potential customers by interrupting their most coveted commodity – time – Permission Marketing offers consumers incentives to accept advertising voluntarily. Now the Internet pioneer is a fundamentally different way of thinking about advertising products and services.

Review for Permission Marketing : Turning Strangers Into Friends And Friends Into Customers – Seth Godin

http://www.amazon.com/review/RLY4RZYPCVJUP