Tag Archives: brand

Marketing Alternatives to the iPhone

12 Jul

from OPTISM:

Taking a look at things from the advertisers’ perspective, Marketing Vox asks Is It Time to Consider Mobile Marketing Alternatives to the iPhone? They suggest that “marketers might want to at least contemplate alternative – or complementary – paths to reaching the mobile space.” While display-based apps and banner ads are part of the marketing mix, they are not the only options out there. Marketers need to consider reach and although the smartphone and tablet markets are growing, there is a considerable audience without these devices that can be targeted. A permission-based mobile marketing service that utilizes SMS and MMS messaging can offer advertisers access to a mass audience. By taking it a step further, brands can engage in a dialogue with consumers, advertisers can be assured their messages are being heard – plus each conversational exchange enhances their understanding of their audiences’ preferences.

The release of research results from Harris Interactive created some buzz. Citing research findings, Internet Retailing reports that mobile marketing is influencing a third of U.S. shoppers to visit certain stores and “as many as 27% say it has also impacted their decision to purchase goods”. Once again, the importance of relying on subscriber opt-in is emphasized and the value of messaging is recognized: “An average of 40% of all cell phone owners say that texting is “extremely” or “very important” to them.”