Tag Archives: branding

Are you using social media to find, enter and win contests and sweepstakes?

18 Aug

The ultimate perketing business…. Sweepstakes and Contests.  They have been around since biblical days according to The Contest Queen – Carolyn Wilman.  Her take on Contests and Social Media can be read on her blog – Social Media Marketing & Winning. Here is a little about Carolyn:

In 2004, after spending two years managing the backend of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background.  The result was the first Internet-focused contest resource book in Canada called You Can’t Win If You Don’t Enter, released in 2006.  In conjunction with the book she launched the first contest resource website, www.contestqueen.com with links to contesting sites, groups and forums, contest management companies, contesting software and more. The American Edition of You Can’t Win If You Don’t Enter was released in 2008.

In keeping with her objective of teaching others how to have fun, she produces a free e-newsletter called The Winning EDGE that includes contesting stories, tips, tricks and links to new contests.  Carolyn runs workshops: How to Win Cash, Cars, Trips and More! and Attracting Luck for hundreds of people annually.  You can also listen to Carolyn online as she interviews the movers and shakers in the promotional industry and sweepstaking community on her Internet show; With The Contest Queen, or read her take on the hobby on her blog, From The Contest Queen.

Marketing Alternatives to the iPhone

12 Jul

from OPTISM:

Taking a look at things from the advertisers’ perspective, Marketing Vox asks Is It Time to Consider Mobile Marketing Alternatives to the iPhone? They suggest that “marketers might want to at least contemplate alternative – or complementary – paths to reaching the mobile space.” While display-based apps and banner ads are part of the marketing mix, they are not the only options out there. Marketers need to consider reach and although the smartphone and tablet markets are growing, there is a considerable audience without these devices that can be targeted. A permission-based mobile marketing service that utilizes SMS and MMS messaging can offer advertisers access to a mass audience. By taking it a step further, brands can engage in a dialogue with consumers, advertisers can be assured their messages are being heard – plus each conversational exchange enhances their understanding of their audiences’ preferences.

The release of research results from Harris Interactive created some buzz. Citing research findings, Internet Retailing reports that mobile marketing is influencing a third of U.S. shoppers to visit certain stores and “as many as 27% say it has also impacted their decision to purchase goods”. Once again, the importance of relying on subscriber opt-in is emphasized and the value of messaging is recognized: “An average of 40% of all cell phone owners say that texting is “extremely” or “very important” to them.”