Tag Archives: Chris Brogan

Perketing is NOT a business; It’s a concept word

5 Nov

POST HOW YOU WOULD USE “PERKETING” IN A SENTENCE…

WOM=P ÷ i
“the propagation of a word”

WORD OF MOUTH=PEOPLE ÷ IMPACT

In today’s saturated market, asking permission to tell your story is becoming necessary.  That is where permission comes in.  I am not here to give my tips on permission marketing.  I want to show who uses it and start an industry word for it called Perketing.  I want to see if someone with no presence, industry clout, no celebrity or big huge companies and publishers behind me can start a word.  That is all it is.  Perketing is NOT a company.  It’s a word derived from Permission Marketing.

Feel free to use it.  Pass it around.  Make your comments.  Chat.

Making the Complex Awesomely Simple by John Spence

14 Sep

I follow Chris Brogan on Twitter and just in case you don’t know who he is – he wrote Social Media 101 and it’s on Amazon.  Yesterday he retweeted: “this is bouncing all over the world: 20 years of research on business excellence – all boiled down to ONE picture: http://tiny.cc/ufqgy” from @awesomelysimple.  I clicked on the link and knew instantly why I stay on twitter.  I have a love/hate relationship with the platform but the reason I love twitter is because I get to meet people online like John Spence and the video he posted by David McCandless(data journalist) from Ted.com.  John Spence is the owner of the book and blog Awesomely Simple.  His motto/theme is “Making the very complex…awesomely simple”. I love the video from David and I can’t wait to read John’s book.   David McCandless talks about the intricate relationship between visual cues and using technology to gather data.  I love it because that is exactly what my goal is with the tool Nosey Parker.  I can’t wait to have the time to post visually how Nosey Parker brings qualified buyers to small businesses that market to women and the stats that accompany.  I can post my stats all day long and they are read.  But visually, I think I will be able to convey my message better – especially to the technology challenged.  Check out this video and let me know what you think.