Tag Archives: debra ellis

Social Media and Direct Marketing Need Each Other? Yep!

2 Dec

This article is from B2C Marketing Insider and written by Debra Ellis – @wilsonellis.  I thorough enjoyed it and learned a few things myself.

Ellis starts: “External competition is good. It forces us to improve our game by rethinking strategy, honing skills, and working as a team. These benefits are lost when the competitive focus shifts from market share opponents to internal marketing strategy. It’s time for the sibling rivalry between social media and direct marketing to end.”  Continued….

My favorite statement “Just remember the next time you hear, “Social media is a fad” or “Direct marketing is dead,” from your competitors to smile at their ignorance. And, if you hear it from your colleagues, enlighten them. Your business is depending on you.”

Thanks Debra! Great article.

 

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