Tag Archives: email_marketing

Perketing is NOT a business; It’s a concept word

5 Nov

POST HOW YOU WOULD USE “PERKETING” IN A SENTENCE…

WOM=P ÷ i
“the propagation of a word”

WORD OF MOUTH=PEOPLE ÷ IMPACT

In today’s saturated market, asking permission to tell your story is becoming necessary.  That is where permission comes in.  I am not here to give my tips on permission marketing.  I want to show who uses it and start an industry word for it called Perketing.  I want to see if someone with no presence, industry clout, no celebrity or big huge companies and publishers behind me can start a word.  That is all it is.  Perketing is NOT a company.  It’s a word derived from Permission Marketing.

Feel free to use it.  Pass it around.  Make your comments.  Chat.

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Are you using social media to find, enter and win contests and sweepstakes?

18 Aug

The ultimate perketing business…. Sweepstakes and Contests.  They have been around since biblical days according to The Contest Queen – Carolyn Wilman.  Her take on Contests and Social Media can be read on her blog – Social Media Marketing & Winning. Here is a little about Carolyn:

In 2004, after spending two years managing the backend of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background.  The result was the first Internet-focused contest resource book in Canada called You Can’t Win If You Don’t Enter, released in 2006.  In conjunction with the book she launched the first contest resource website, www.contestqueen.com with links to contesting sites, groups and forums, contest management companies, contesting software and more. The American Edition of You Can’t Win If You Don’t Enter was released in 2008.

In keeping with her objective of teaching others how to have fun, she produces a free e-newsletter called The Winning EDGE that includes contesting stories, tips, tricks and links to new contests.  Carolyn runs workshops: How to Win Cash, Cars, Trips and More! and Attracting Luck for hundreds of people annually.  You can also listen to Carolyn online as she interviews the movers and shakers in the promotional industry and sweepstaking community on her Internet show; With The Contest Queen, or read her take on the hobby on her blog, From The Contest Queen.

Separating Interactive Marketing Contenders from Pretenders

7 Aug

from EXACT TARGET::BLOG
A website’s ability to convert a visitor to a customer is a measurement of its effectiveness, and it’s no small task. You can drive the most targeted visitor to a website only to lose the opportunity to engage and convert that visitor. Research from Webtrends shows that on average, more than 95 percent of website visitors leave sites without converting. And conversion doesn’t always mean making a purchase. Conversion could be registering for and downloading a coupon, downloading a new white paper or case study, or subscribing to a company’s email newsletter – any action that would enable the marketer to identify the visitor so they could stay connected and provide relevant information or offers.

t’s no coincidence that the best performing online marketing websites are engineered to drive conversion. They employ landing page optimization and abandoned shopper re-engagement strategies, along with multivariate testing to optimize performance. They are all optimized for repeat purchases, have excellent internal search engines to make navigation and research easier, and they focus on driving visitors back to their site.

Demand generation strategies such as paid search, SEO, display advertising, e-mail marketing and social media bring visitors to your website. But once you get them to your site, how do you convert them to buyers?

Maximizing online marketing performance requires alignment between the tactics used to drive traffic to your site and the tactics used to drive conversion. Whether your conversion environment is a single landing page, microsite, shopping cart or registration form, conversion optimization requires a balance of strategy, process and technology.

To gain a better understanding of the advantages of integrating e-mail with social media, in my future posts I will take a look at online marketers who do it right.