Tag Archives: mailing lists

Are You Irritating People?

30 Dec

You know your irritating when #1: Someone gets my business card and assumes I want to be a subscriber to their email newsletter

When someone gives you their business card it does not mean that you can add them to your mailing list.  DON’T DO THIS – ask first. How about:

  • When you give your card to someone, check if you will be added to any databases, and ask if this constitutes being subscribed to a newsletter.
  • When someone gives you their business card, ask them if they would like to be added to your mailing list. I do this and then I make a note on their card to remind me they have ‘opted-in’.
  • If you forget to ask at point of exchange, ask when you next contact them. Permission marketing allows an email address to be used once without permission.

You know your irritating when #2: Make it easy for people to do business with you

If you’re in the business of business, don’t bury your company’s address and phone number.  Make sure you post your facebook/twitter/linkedin information.  If you don’t want to be contacted, why are you in business?  Also, beyond online contact, there’s nothing worse than calls and emails left un-returned or unconfirmed, or messages that never get through.

Tip: A big assumption in business is that if an email has been sent, then it has been received, opened and read at the other end. This is not always the case. Assume that an email has not been received until there is a confirmation back.  How much time, money and effort have you wasted because you assumed someone got your email and was working on it when they weren’t?

You know your irritating when #3: Check your spelling and grammar

We all make mistakes in this high-speed internet age. Check your spelling. Check your punctuation. Check your grammar. Check your tone of voice. Write in plain English. Spell names correctly. This is especially true if you’re targeting certain kinds of businesses – there are people who will assume that if you can’t spell you’re stupid. It’s not nice, and it’s probably not true… but people think it. If this isn’t your strong point, then get some help. Even if it is, get a second pair of eyes. (I know that saying this means that you’re bound to spot my typos, if so please do use the feedback button to let us know).

You know your irritating when#4: Don’t abuse your contacts (or your contacts’ contacts)

If someone you don’t know, or who has not legitimately done business with you, you should get an introduction.   A warm referral doesn’t mean using someone’s name in an intro without their knowledge. Take care who you name check, do you know them well enough to know that they would be happy for you to use them as an open door?

You know your irritating when#5: The right man for the job?

Don’t be afraid to ask for the best man for the job, which isn’t always about pure expertise. If all things are equal, it’s chemistry that counts. And, you don’t get a second chance to make a first impression. Take time to build rapport.

I have made personal changes but excerpts from By Cheryl Crichton | Associate Clear Thinker | Clear Thought Consulting Ltd | www.clear-thought.co.uk