Tag Archives: mobile groove

Permission and Trust

11 Oct

Perketing is all about permission.  It takes longer to build but it’s so worth the effort and patience.  Why? You gain trust … something that doesn’t happen in mass marketing.  I like this article by Peggy Anne Salz written for MobileGroove.com.  Key point: “Introducing technology for technology’s sake is not an approach that will guarantee the interaction (or the level engagement) that brands seek to achieve. Put simply, people came first, not technology.”

from Author: Peggy Anne Salz

We are entering into a new and critical phase of development in the mobile marketing industry. The discussion no longer centers on whether mobile fits in then marketing mix. Today we are debating where mobile fits best in the customer journey and whether marketers should craft mobile campaigns that focus on customer acquisition or retention.  (continue)