Tag Archives: mobile marketing

Unsure of Mobile Marketing

12 Oct

I’m still on mobile, mainly because I finally figured out how to use it for Nosey Parker.  When initially approached, I turned it down because I would have to send out 5 texts a day to cover all of my clients.  I think my opt-out rate would be high.  The key for me was to let each of my clients have their own mobile community number and the Nosey Parker fans can choose who they would like to follow.  This also puts my client in full control.  I am the provider instead of the user.

I enjoy the Optism-ww.com site and read it frequently. The article for March 4, 2011 included this intro: “With the maturing of mobile marketing, we’re starting to see changes in how marketers are approaching mobile, although as we see from the first item below, change is sometimes very slow. Internet Retailing reviews the results of recent research conducted by M-Retailing and Sponge, a mobile marketing company. One of the main findings of the research was that “Retailers see mobile as a business essential but many [are] unsure how to maximize potential.  – continue

This is exactly what I came across when approaching  my retail clients.  They are very good at what they do … selling their merchandise.  Keeping up with technology changes and knowing the best route to take has been a hurdle.  With limited marketing dollars, playing russian roulette with which technologies to use is not a favorite pastime.

I intend to keep up with technology, but more importantly, I need to decipher, based on my research and expertise, what is best to increase their ROI.




Permission and Trust

11 Oct

Perketing is all about permission.  It takes longer to build but it’s so worth the effort and patience.  Why? You gain trust … something that doesn’t happen in mass marketing.  I like this article by Peggy Anne Salz written for MobileGroove.com.  Key point: “Introducing technology for technology’s sake is not an approach that will guarantee the interaction (or the level engagement) that brands seek to achieve. Put simply, people came first, not technology.”

from Author: Peggy Anne Salz

We are entering into a new and critical phase of development in the mobile marketing industry. The discussion no longer centers on whether mobile fits in then marketing mix. Today we are debating where mobile fits best in the customer journey and whether marketers should craft mobile campaigns that focus on customer acquisition or retention.  (continue)

Do You “Mocial”?

11 Jan

Mocial is a great word like perketing.  It is Mobile and Social = Mocial, like permission and marketing = Perketing.  See why I like it?  According to Steve Jarrett, Chief Executive Officer of MePlease, Mobile marketing and social media are sweet spots.  Moving from one-to-many to one-to-one communication is the holy grail of marketing.  Jarrett points out that “Mocial is the new buzzword – many people think of mobile marketing as a 160-character version of e-mail. Wrong! The very nature of mobile marketing offers retailers the opportunity to reach people at key decision-making moments of the day. ”  EXACTLY!

I will be honest, getting this across to small business is difficult.  I hear all the time “I don’t do it so I know my customers don’t do it.”  I really think they see it as a just a sales pitch for the latest fad.  Numbers don’t lie and I am encouraging clients to ask.  Ask your customers…  how do you use your phone? Ask them in your weekly newsletters.  Ask them on Facebook.  If you don’t believe it, start asking…  don’t assume.  Better yet, every time you are at a traffic light that is red, look at the car beside you.  How many are on their phone? I bet they are not talking? They are texting or reading posts, messages or shopping!

The last point Jarrett makes is “Don’t wait. Start now. Carpe diem! Those Romans knew a thing or two about communication”.  Agree!!

To read all of Jarrett’s post, check him out at http://www.smmmagazine.com/blog/category/permission-marketing/.

Thanks Steve.. I loved the article and the solidification of what I do and preach!