Tag Archives: nosey parker

Mobile Web Outpaces Desktop Internet

28 Dec

This article came from the fabulous blog TNW, that hosts blog posts like I do but on much more than permission marketing.  Here are a few excerpts I found interesting and informative.  I am heading in the right direction with my company Nosey Parker with the launch of Smart Phone and Web App in 2011.  My apps help local shoppers shop locally.  My goal is to help small local business keep up with the pace of technology and grab the big box shoppers more often.

To read all of this post from Amalia Agathou for TNW, click here. (works for Glamour magazine, studied information and communication systems engineering, created Glamour Magazines Social Media Strategy)

2010 was the banner year for brands to build a strong mobile presence, with 43% of Fortune 50 companies having mobile websites or apps, enabling mobile transactions such as shopping and updating account information and 22% of them placing QR codes in magazines, on billboards, or at any convenient location to deliver relevant content to smartphone users.

Mobile has not yet played an important role as a selling point as much as a shopping companion, even while making in-store purchases, for checking reviews, getting product info and comparing prices. A 2010 survey uncovered that viewing in-store specials before entering a store, getting driving directions, finding out if an item is in stock, locating items in-store and using their phone as a loyalty card are considered much more important as features than having the ability to complete a mobile purchase .

2010 was a turning point for mobile shopping with 44% of smartphone users downloading shopping apps and mobile commerce (m-commerce) sales increasing to $3.4 billion from $1.4 billion in 2009. This is just a stepping stone for what it is to come in 2011 when the rapid growth of mobile payments and innovation in m-commerce solutions are expected to transform the way we shop on and off line.

2010 was the banner year for brands to build a strong mobile presence, with 43% of Fortune 50 companies having mobile websites or apps, enabling mobile transactions such as shopping and updating account information and 22% of them placing QR codes in magazines, on billboards, or at any convenient location to deliver relevant content to smartphone users.

Mobile has not yet played an important role as a selling point as much as a shopping companion, even while making in-store purchases, for checking reviews, getting product info and comparing prices. A 2010 survey uncovered that viewing in-store specials before entering a store, getting driving directions, finding out if an item is in stock, locating items in-store and using their phone as a loyalty card are considered much more important as features than having the ability to complete a mobile purchase .

2010 was a turning point for mobile shopping with 44% of smartphone users downloading shopping apps and mobile commerce (m-commerce) sales increasing to $3.4 billion from $1.4 billion in 2009. This is just a stepping stone for what it is to come in 2011 when the rapid growth of mobile payments and innovation in m-commerce solutions are expected to transform the way we shop on and off line.

Mobile with style: Mobile apps have been the new black for fashion brands in 2010, with many of them managing to balance utility features with beautiful design. Tommy Hilfiger’s iPhone app with focus on the images and full shopping functionality, while Polo Ralph Lauren with the Rugby Ralph Lauren Make Your Own app took the m-shopping experience a step further enabling the users to design, share and purchase their own rugby shirt, polo shirt, or sweater. DVF offers mobile shopping as well with DVF’s exclusive promotions for its mobile shoppers, keeping the mobile experience branded yet unique. Gilt launched one of the first iPad apps with unexpected success; just one day after the device debuted, 2.4% of Gilt’s sales came from the iPad, inspiring Gilt to host a series of mobile-only sales. Fashion and luxury brands were slow to get into the tech scene, but in 2010 they went in full force. It will be interesting having turned so much of their efforts and budgets on technology innovation to see how they will use it to stay relevant in 2011.

Mobile coupons: U.S. mobile coupon spending is expected to climb from $90 million in 2009 to $6.53 billion in 2014, although this is still well below Internet coupon spending, which will grow from $4.2 billion to $22.6 billion over that span. Since the coupon concept is already familiar to retailers the transition from print to mobile coupons was smooth. Target, which was named 2010 Mobile Retailer of the Year, was one of the first retailers to offer scannable mobile coupons for redemption at checkout. Macy’s partnered with Shopkick to boost up sales through location-based mobile rewards, while brands like Gap, JCPenney and Tasti-D Lite have chosen to deliver their offers through location-based social media platforms like Foursquare, Gowalla and Facebook Places. One issue retails will have to face in 2011 is keep the mobile couponing procedure as simple as possible as they will have to train their staff to accept mobile coupons and possibly install the necessary equipment to scan them. Also the use of so many different platforms by retailers could be confusing to the customer, who already seems to suffer from a check-in overload.

Have you m-shopped in 2010? What is your biggest wish as a mobile consumer for 2011?

Seth Godin on Social Media

16 Jun

As I’ve been saying … and let me add that the definition of social is to engage. If you are not engaging, all you are doing is pushing your products.

Vodpod videos no longer available.

more about “Seth Godin On Social Networking“, posted with vodpod

The evolution: Advertising. Marketing. Permission Marketing … Perketing.

15 Jun
From Wikipedia:
Permission marketing is a term coined by Seth Godin used in marketing in general and e-marketing specifically. The undesirable opposite of permission marketing is interruption marketing. Marketers obtain permission before advancing to the next step in the purchasing process. For example, they ask permission to send email newsletters to prospective customers.  It is mostly used by online marketers, notably email marketers and search marketers, as well as certain direct marketers who send a catalog in response to a request.  Basically, implicit permission has been given by opt-in.

From Me:

Perketing is fast-track permission marketing that allows the marketer to not only stay in front of customers and potential customers through subscriptions but through social media/blog networks that let you stay in front of your customer and potential customers every day.  Perketing levels the playing field so to speak.  A small business owner who sells wares on ETSY can have better margins than that of a department store because they may only have 500 followers through social media and 1000 subscribers to their newsletter, but they can conceivably have a 75% buy in with little overhead.  If small business owners educate themselves even just a little on using Perketing, the ability to track their marketing efforts and turn a window shopper into a buyer becomes a reality.