Tag Archives: perketing.com

You Can’t Please Everyone! Niche It!

16 Feb

I like the word “Optism” almost as much as I like “Perketing”.  My word goes beyond just “opting-in” to include marketing – so that’s why it’s better. 🙂  That being said, I read articles on “Optism” a lot, not only for my own business but to understand all that goes into it … like putting customers or readers at the heart of what I write.  I am still working on that because we are taught to educate the masses and get a percentage of the masses to pay attention.  My competition for Nosey Parker is in big cities… like New York and Seattle.  I stay away because even though it may make my life easier in the short run, longevity and competing with the next best thing comes into play too much.  My goal for Nosey Parker is to be highly “nichey” – if that’s a word.  69% of my subscribers read my newsletters from Nosey Parker.  I’d love it to be higher but for now, I am very happy with that number because I know everyone’s email box is bombarded.  I receive approximately 10 emails an hour over five email addresses in a 16 hour period everyday.  A lot of the emails are social media notification of fans/followers as well but many are not and have to be read and responded to.  I sympathize with you and of course, me!

What should you do?

  • Ask for permission for anything you don’t already have permission for.
  • Be Friendly.
  • Only ask once.
  • Be honest about what you are doing with their information you collect. No surprises or illegal uses!
  • Opting out should be easy.
  • What is your reason for getting permission?  Is it a good one? Great content, interesting information, etc.  Otherwise… why get another email?

The permission marketing guru of the world says “Get it right for ten people before you rush around scaling up to a thousand. It’s far less romantic than spending money at the start, but it’s the reliable, proven way to get to scale if you care enough to do the work. – Seth Godin

What do you think? Was that good info? If so, may I ask your permission to go opt in to my RSS feed! http://feeds.feedburner.com/Perketing


Getting Permission … without spending HOURS doing it!

29 Dec

Many think that constructing opt-in lists would take hard work and a lot of time to construct and collect names and addresses. This just isn’t so, it takes a bit of patience and several approaches but in doing so, you open your business to a whole new level of target marketing. It is worth the effort to take your business to the next level.

1)  Website Post: make sure you add a way to sign up for emails in your header as well as at the end of any post.  Basically, you just need to say … Would you like to be notified of future post or subscribe to my newsletter… something that has to do with why the viewer would like to be kept in the loop.

2) Capture Attention: Make sure your website is useful and uncomplicated.  I see a lot of “business card” websites.  Simplicity and sophistication are the best way to keep viewers coming back.

3) Word of mouth: Recommendations alone can rake in more business than an expensive ad or fancy website.

4) Maintain a clean and private list: never lose the trust your customers have entrusted you.

5) Purchase a list: be sure the list you rent or purchase is opt-in. By using these pre-built opt-in lists, it really is feasible to harvest the responses and add them to your own email marketing lists and exponentially boost your on-line marketing efforts.

Can Permission Become Interruption?

16 Dec

BIG YES!  I have been thinking about this very subject when I came across an article by Rasheed Hooda of Present Day Nomads. I too receive daily, if not multi-daily reminders to ACT NOW and I initially subscribed because the information was excellent.  Now … it’s over kill and if I see one more “we are so sorry you will not be a part of this phenomenal program … you still have five minutes!”  #failaffiliatemarketersbigtime

Rasheed says “In a span of one week, I must have received – I kid you not- at least 50 emails between pre-launch alerts, launch notifications, and last minute i-don’t-want-you-to-miss-out-on-this warnings from various affiliate marketers. One of the authors sent out only one notification with only 12 hours left, with a message that said something to the effect that I would be remiss if I didn’t tell you about this before it was over. Thanks.”

Feel free to read the entire article When Permission Marketing Becomes An Interruption.  Thanks Rasheed!

Advice: Do unto others as you would want done to you! Do you personally want to get 50 emails from the same person or entity in a span of a week?  The answer is easy: NO!

Are You In the Cloud?

30 Nov

This is an article I wrote for The Catalyst Spokane, Wa. on Cloud Computing for small to medium businesses.  Are you in the cloud?


Making the Complex Awesomely Simple by John Spence

14 Sep

I follow Chris Brogan on Twitter and just in case you don’t know who he is – he wrote Social Media 101 and it’s on Amazon.  Yesterday he retweeted: “this is bouncing all over the world: 20 years of research on business excellence – all boiled down to ONE picture: http://tiny.cc/ufqgy” from @awesomelysimple.  I clicked on the link and knew instantly why I stay on twitter.  I have a love/hate relationship with the platform but the reason I love twitter is because I get to meet people online like John Spence and the video he posted by David McCandless(data journalist) from Ted.com.  John Spence is the owner of the book and blog Awesomely Simple.  His motto/theme is “Making the very complex…awesomely simple”. I love the video from David and I can’t wait to read John’s book.   David McCandless talks about the intricate relationship between visual cues and using technology to gather data.  I love it because that is exactly what my goal is with the tool Nosey Parker.  I can’t wait to have the time to post visually how Nosey Parker brings qualified buyers to small businesses that market to women and the stats that accompany.  I can post my stats all day long and they are read.  But visually, I think I will be able to convey my message better – especially to the technology challenged.  Check out this video and let me know what you think.

Are you using social media to find, enter and win contests and sweepstakes?

18 Aug

The ultimate perketing business…. Sweepstakes and Contests.  They have been around since biblical days according to The Contest Queen – Carolyn Wilman.  Her take on Contests and Social Media can be read on her blog – Social Media Marketing & Winning. Here is a little about Carolyn:

In 2004, after spending two years managing the backend of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background.  The result was the first Internet-focused contest resource book in Canada called You Can’t Win If You Don’t Enter, released in 2006.  In conjunction with the book she launched the first contest resource website, www.contestqueen.com with links to contesting sites, groups and forums, contest management companies, contesting software and more. The American Edition of You Can’t Win If You Don’t Enter was released in 2008.

In keeping with her objective of teaching others how to have fun, she produces a free e-newsletter called The Winning EDGE that includes contesting stories, tips, tricks and links to new contests.  Carolyn runs workshops: How to Win Cash, Cars, Trips and More! and Attracting Luck for hundreds of people annually.  You can also listen to Carolyn online as she interviews the movers and shakers in the promotional industry and sweepstaking community on her Internet show; With The Contest Queen, or read her take on the hobby on her blog, From The Contest Queen.

Separating Interactive Marketing Contenders from Pretenders

7 Aug

A website’s ability to convert a visitor to a customer is a measurement of its effectiveness, and it’s no small task. You can drive the most targeted visitor to a website only to lose the opportunity to engage and convert that visitor. Research from Webtrends shows that on average, more than 95 percent of website visitors leave sites without converting. And conversion doesn’t always mean making a purchase. Conversion could be registering for and downloading a coupon, downloading a new white paper or case study, or subscribing to a company’s email newsletter – any action that would enable the marketer to identify the visitor so they could stay connected and provide relevant information or offers.

t’s no coincidence that the best performing online marketing websites are engineered to drive conversion. They employ landing page optimization and abandoned shopper re-engagement strategies, along with multivariate testing to optimize performance. They are all optimized for repeat purchases, have excellent internal search engines to make navigation and research easier, and they focus on driving visitors back to their site.

Demand generation strategies such as paid search, SEO, display advertising, e-mail marketing and social media bring visitors to your website. But once you get them to your site, how do you convert them to buyers?

Maximizing online marketing performance requires alignment between the tactics used to drive traffic to your site and the tactics used to drive conversion. Whether your conversion environment is a single landing page, microsite, shopping cart or registration form, conversion optimization requires a balance of strategy, process and technology.

To gain a better understanding of the advantages of integrating e-mail with social media, in my future posts I will take a look at online marketers who do it right.