Tag Archives: permission_marketing

Mobile Web App VS Installed

22 Feb

I recently came out with two mobile apps for Nosey Parker – one for the Inland NW, Oklahoma City and working on Tulsa.  They are of course free and anyone with web access can use them on their phones.  However, the web app is not my ultimate goal … I have iPhone, Droid and Blackberry coming too.  The main reason I am doing native apps is because of the notification abilities using PUSH technology.  And there is the issue with clients.  For some reason, there is an “uneducated” opinion that mobiles apps are not as good as downloadable apps and no one will use them.

Recently, I ran across an article by Brian Haugen called “5 Reasons a Mobile Web App May Be A Better Solution for Your Business than an Installed Native Mobile App”.  Phew… long title.  After reading his opinions, I fall into the Native App category because my app uses gps and notifications.  It took me a long time to find the right “priced” app company to partner with for my apps. The prices are all over the board and if you are not careful, you will pay too much.  Unless you need custom functionality that can only work with smart phones… don’t waste your money is my opinion.  Find a app company like ConQuer Mobile or MagMito or MobileStorm.  All of these have choices of do-it-yourself and/or custom functionality is available.

Brian states that if you are looking for the same functionality as your website, stick with the mobile apps.  Here are his 5 reasons:

  • Due to market-share realities, installed smartphone apps need to be built for at least two platforms (iPhone and Android). There is potentially even more work if you want to support all the other platforms rising in popularity (BlackBerry, Windows Mobile, Palm, etc.).
  • Installed apps need to be updated periodically as the platforms make updates. That means an ongoing cost to you.
  • Installed apps should really be used when you need to integrate with the functionality of the phone, such as GPS, notifications, camera, etc.
  • Web apps are good for making information easier to read for people. Examples: try reading The Washington Post or ESPN in your smartphone’s browser using the normal site vs. the Web optimized site.
  • Web apps are generally easier to build and maintain than installed apps.

To read the entire article, check out http://priorityresults.com/blog/5-reasons-a-mobile-web-app-may-be-a-better-solution-for-your-business-than-an-installed-native-mobile-app/

Lack of commitment is the biggest reason social media fails

3 Jan

I will admit, sometimes I get tired of what I do.  I don’t want to look at facebook or twitter and wish it was never invented.  Then, of course, I slap myself and remember how incredible it is.  I have met so many individuals around the world who are so knowledgeable and are life long learners, sharing with me and you.  Social media can help level the playing field as well in many areas of business.  Here is an article by Nan Finn that reminded me of what I do well and what I need to improve.

When Social Media Fails

Lack of commitment

The biggest reason social media endeavors fail is because of a lack of commitment. Not that someone necessarily needs to be tweeting 24/7, but a consistent commitment is required to be successful. Social Media is not a billboard or another set-it-and-forget-it endeavor.

Lack of targeting

Like any other marketing vertical, Social Media Marketing needs targeting and positioning. Going on Twitter and compiling a list of people or heading to Facebook and recruiting JUST followers isn’t going to directly help your branding. Take it a step deeper.

Here’s a hint:  Are your customers aware of your social media marketing presence?

Talking AT and not TO someone

People don’t get on social media platforms to be smothered by broadcast messages. If they wanted to be spammed at, they would either listen to the radio or watch TV and not TIVO through the commercials. As mentioned in the previous post, social media users look to be treated as equals.

Remember, you are not the reason the users are on the platforms. They are on these platforms by choice. Don’t give them a reason to leave.

Give instead of asking

This isn’t a dig on the dying search engine Ask.com. It’s the introduction to “permission marketing”.

When Social Media Succeeds

Research

Social Media is no different than any other endeavor. Make sure you have done your homework first. Who are your customers? What is your niche? Take a look at our post “What is a Social Media Listening Command Center” to learn more.

Jump In:  Engage

Interact with the users. Take an interest in what they have to offer. A genuine interest will serve you better, but if you have to be Machiavellian, then c’est la vie – just don’t let anyone know.

Be There

Your brand / business cannot be considered part of the community unless you actually are a part of community. Making a little time in the morning, a little time after lunch and if possible, a little bit at the end of the day, is a good goal to start. Keep in touch with others, promote and engage in good content that others share. Spread the community message. Listen to them and they will listen to you.

Examples of Social Media Successes

Conclusion

It’s not called Social Media because the gimmicks are cool. It’s called Social Media because in order to use to tools successfully, you have to be social. Channel your inner-extrovert; be a human being.

When the communities learn to accept you, they will be more considerate to what you have to offer.

About the Author:

nat finn – An Inbound Marketing Certified Professional & a Google Analytics Qualified Individual, Nat Finn has over 5 years of online marketing experience with his foundation based in SEO, Copywriting, and Social Media.

Making the Complex Awesomely Simple by John Spence

14 Sep

I follow Chris Brogan on Twitter and just in case you don’t know who he is – he wrote Social Media 101 and it’s on Amazon.  Yesterday he retweeted: “this is bouncing all over the world: 20 years of research on business excellence – all boiled down to ONE picture: http://tiny.cc/ufqgy” from @awesomelysimple.  I clicked on the link and knew instantly why I stay on twitter.  I have a love/hate relationship with the platform but the reason I love twitter is because I get to meet people online like John Spence and the video he posted by David McCandless(data journalist) from Ted.com.  John Spence is the owner of the book and blog Awesomely Simple.  His motto/theme is “Making the very complex…awesomely simple”. I love the video from David and I can’t wait to read John’s book.   David McCandless talks about the intricate relationship between visual cues and using technology to gather data.  I love it because that is exactly what my goal is with the tool Nosey Parker.  I can’t wait to have the time to post visually how Nosey Parker brings qualified buyers to small businesses that market to women and the stats that accompany.  I can post my stats all day long and they are read.  But visually, I think I will be able to convey my message better – especially to the technology challenged.  Check out this video and let me know what you think.

Are you using social media to find, enter and win contests and sweepstakes?

18 Aug

The ultimate perketing business…. Sweepstakes and Contests.  They have been around since biblical days according to The Contest Queen – Carolyn Wilman.  Her take on Contests and Social Media can be read on her blog – Social Media Marketing & Winning. Here is a little about Carolyn:

In 2004, after spending two years managing the backend of the business as well as being a stay-at-home mom, Carolyn took the love of her contesting hobby and combined it with her extensive marketing background.  The result was the first Internet-focused contest resource book in Canada called You Can’t Win If You Don’t Enter, released in 2006.  In conjunction with the book she launched the first contest resource website, www.contestqueen.com with links to contesting sites, groups and forums, contest management companies, contesting software and more. The American Edition of You Can’t Win If You Don’t Enter was released in 2008.

In keeping with her objective of teaching others how to have fun, she produces a free e-newsletter called The Winning EDGE that includes contesting stories, tips, tricks and links to new contests.  Carolyn runs workshops: How to Win Cash, Cars, Trips and More! and Attracting Luck for hundreds of people annually.  You can also listen to Carolyn online as she interviews the movers and shakers in the promotional industry and sweepstaking community on her Internet show; With The Contest Queen, or read her take on the hobby on her blog, From The Contest Queen.

Separating Interactive Marketing Contenders from Pretenders

7 Aug

from EXACT TARGET::BLOG
A website’s ability to convert a visitor to a customer is a measurement of its effectiveness, and it’s no small task. You can drive the most targeted visitor to a website only to lose the opportunity to engage and convert that visitor. Research from Webtrends shows that on average, more than 95 percent of website visitors leave sites without converting. And conversion doesn’t always mean making a purchase. Conversion could be registering for and downloading a coupon, downloading a new white paper or case study, or subscribing to a company’s email newsletter – any action that would enable the marketer to identify the visitor so they could stay connected and provide relevant information or offers.

t’s no coincidence that the best performing online marketing websites are engineered to drive conversion. They employ landing page optimization and abandoned shopper re-engagement strategies, along with multivariate testing to optimize performance. They are all optimized for repeat purchases, have excellent internal search engines to make navigation and research easier, and they focus on driving visitors back to their site.

Demand generation strategies such as paid search, SEO, display advertising, e-mail marketing and social media bring visitors to your website. But once you get them to your site, how do you convert them to buyers?

Maximizing online marketing performance requires alignment between the tactics used to drive traffic to your site and the tactics used to drive conversion. Whether your conversion environment is a single landing page, microsite, shopping cart or registration form, conversion optimization requires a balance of strategy, process and technology.

To gain a better understanding of the advantages of integrating e-mail with social media, in my future posts I will take a look at online marketers who do it right.

Three key pointers to make your social media marketing more effective

15 Jul

from Social Media Today:

Aside from the plethora of marketers that remain skeptical about using Social Media (Burn the witch! Burn the witch!), it amazes me that those who are using the channel, continue to do so ineffectively.
By its very nature, ‘social’ media is social – it is a platform that provides users with the opportunity to engage in multi-directional conversations.  So why do so many marketers continue to peddle soliloquy as the only form of communication, when engaging audiences is proven to be an infinitely more productive strategy?
Here are three key pointers that digital marketers can employ to ensure that their social media marketing is much more effective – and as a result, more engaging.
1) Silence is golden?  Think again.
There’s nothing worse than arriving at an interesting LinkedIn group, forum or social network that is stone-cold silent.  Just like an awkward party where no-one is talking to each other, a social attendee will quickly move on to pastures where interesting conversations are taking place.  True, communities grow organically – but just as plants require fertiliser to grow, so too does on online community.  If you’re looking to establish a community, ensure that you commit enough effort to facilitate conversations and engagement.

2) This is Web 2.0, NOT Web 1.0
I’m not for one moment suggesting that email, direct mail or marketing collateral no longer have a place within an integrated marketing strategy, but these are all methods of one-way communication.  Where many marketers fall down in social media marketing is their belief that the medium offers new channels for one-way communication – which is fundamentally wrong.  Social media is a new communications tool, but as stated before, one that is multi-directional.  Customers understand that this is a different playing field – and marketers need to as well.  Social media has given rise to permission marketing – and if we as marketers want to enter consumers’ space, we have to play by their rules, which means speaking ‘with’, not ‘to’ our target audience.
3) Social omnipresence?
Another mistake that many marketers seem to make is the belief that their brands or businesses need to be omnipresent on every single channel available.  Again, I would suggest that this is a hazardous strategy to employ.  True, social media offers a wealth of different channels, all of which can offer a variety of different resources for marketing professionals, but this scatter-gun approach often ends up diluting your message – and more worryingly, your brand.  Take some time to think about what you are trying to achieve, and subsequently, which channels would best serve this purpose.  Using Social Media effectively does not mean using every single outlet available – it simply means using the RIGHT channels for YOUR brand or business.
Social media is an ever-evolving beast – the strategies preached by ‘instant gurus’ this time last year have changed exponentially – and no doubt they will shift dramatically once more over the coming 12 months.  The important thing for marketers to remember is that Social Media has its own set of rules, which must be adhered to if marketing in the channel is to be effective.
As an industry, we have colossal scope to make communications more engaging, three-dimensional, transparent and innovative – but using static strategies for a dynamic channel will invariably result in disappointment, for you and your customers.
~ Callum Saunders

ARE YOU DOOMED?

5 Jul

Yes… if you are not using online marketing! So if you’re not actively promoting your business online you are doomed to failure. Sure offline marketing is important, but online marketing is not just the future – it’s NOW.