Tag Archives: social_business_marketing

Optism

14 Oct

One more post on mobile permission marketing.  I like this video interview with one of the leaders of Optism.  I love what he says “stop sending out information to those who don’t respond just for the numbers.  Find out what they want to see and send them that.”  Well, duh but for real, you know it’s done incessantly.  It takes time and effort to find out what someone really wants to know about.  However, once you have that trust and interest, it rarely goes away.

Direct VS Mass Marketing

13 Oct

I have a new product coming out for Nosey Parker.  It’s fabulous, however, I  have to decide to Mass Market or Direct Market.  The decision is difficult because I can see all different types of women enjoying the product, however, typically Nosey Parker is geared towards a higher income demographic of shopper.

Seth Godin says ‘A mass marketer needs to reach the masses, and to do it in many ways, simultaneously. The mass marketer needs retail outlets and fliers and a website and public relations and tv ads and more more more and then… bam… critical mass is reached and success occurs.  The direct marketer, on the other hand, must get it right in the small. That pitch letter can be tested on 100 houses and if it gets a 2% response rate, then it can be mailed to 100,000 houses with confidence.  The mass marketer is betting on thousands of tiny cues, little clues, and unrecorded (but vital) conversations. The direct marketer is measuring conversion rates from the first day.  Get it right for ten people before you rush around scaling up to a thousand. It’s far less romantic than spending money at the start, but it’s the reliable, proven way to get to scale if you care enough to do the work.”

You would think that would help with my decision.  The issue is that his opinion is great when you are trying to get business.  I’m not.  I am relaying information for clients.  So, I am helping them get business.  Do I want to create a stir with everyone or do I only want to hit those who would shop with my clients?  I won’t create buzz as fast if I don’t mass market.  However, creating ROI for my client should be of utmost importance. I think I answered my question. 🙂

 

Mobile Web App VS Installed

22 Feb

I recently came out with two mobile apps for Nosey Parker – one for the Inland NW, Oklahoma City and working on Tulsa.  They are of course free and anyone with web access can use them on their phones.  However, the web app is not my ultimate goal … I have iPhone, Droid and Blackberry coming too.  The main reason I am doing native apps is because of the notification abilities using PUSH technology.  And there is the issue with clients.  For some reason, there is an “uneducated” opinion that mobiles apps are not as good as downloadable apps and no one will use them.

Recently, I ran across an article by Brian Haugen called “5 Reasons a Mobile Web App May Be A Better Solution for Your Business than an Installed Native Mobile App”.  Phew… long title.  After reading his opinions, I fall into the Native App category because my app uses gps and notifications.  It took me a long time to find the right “priced” app company to partner with for my apps. The prices are all over the board and if you are not careful, you will pay too much.  Unless you need custom functionality that can only work with smart phones… don’t waste your money is my opinion.  Find a app company like ConQuer Mobile or MagMito or MobileStorm.  All of these have choices of do-it-yourself and/or custom functionality is available.

Brian states that if you are looking for the same functionality as your website, stick with the mobile apps.  Here are his 5 reasons:

  • Due to market-share realities, installed smartphone apps need to be built for at least two platforms (iPhone and Android). There is potentially even more work if you want to support all the other platforms rising in popularity (BlackBerry, Windows Mobile, Palm, etc.).
  • Installed apps need to be updated periodically as the platforms make updates. That means an ongoing cost to you.
  • Installed apps should really be used when you need to integrate with the functionality of the phone, such as GPS, notifications, camera, etc.
  • Web apps are good for making information easier to read for people. Examples: try reading The Washington Post or ESPN in your smartphone’s browser using the normal site vs. the Web optimized site.
  • Web apps are generally easier to build and maintain than installed apps.

To read the entire article, check out http://priorityresults.com/blog/5-reasons-a-mobile-web-app-may-be-a-better-solution-for-your-business-than-an-installed-native-mobile-app/

ATTENTION CAPTURING: CAN YOU DO IT?

2 Feb

I find it very easy to just start writing and get all technical.  Sometimes I just feel that most people are interested in the content of the subject matter, not in me personally but I guess it’s not true.

The following tips are from Copyblogger, one of my favorite information gathering sites on attempting to be a good blogger and one that does it right.  I fail frequently because of time constraints with my real job, but that being said, I’ve gotten new clients because of what I have done so far… so that is good!  An example of “Attention Capturing” success is a post that was written for a client for facebook.  One of my proprietary packages is writing copy to get fans/followers to respond to clients post.  The client is an import furniture store and they frequently posted pics of new furniture and would list the price point.  One of my favorite pieces in their store are the custom frames that were built by a family friend.  They look like a piece of furniture.  The post that was written that grabbed a lot of attention was this: “Frames so nice, even your ex-husband will look good.  If you don’t have one, you can borrow mine!”  The store owner approved it and it was posted.  That post generated 18 responses within an hour.  Another post: “We love Norman and we love Swadley’s BBQ!”  Amazing response to that one and of course, you have to cater it in after that.  I have a 1 in 5 rule when I write post.  For every 5 post, only one better be advertising.. the other need to be relational statements ending in a question.

That’s my attention capturing story … hope it worked!

When blogging or writing email newsletters, here are a few tips from Copyblogger I found to the point and concise:

  • Perception is everything. Make your point crystal clear. Tell stories, describe personal experiences.
  • Make it personal. Immediately get attention by telling about yourself or comparing a life lesson to your topic.  People are voyeurs.  They want to know your business.
  • Be emotional.  Yes, it’s true. Give a client a reason to talk about you and your business.  Forget logic.  Tell people how you feel and why.
  • Don’t take chances with attention

    You only have a few seconds to capture someone’s attention, so don’t take chances with clever, cute, or insider language or visuals, which are often lost on people. Don’t use inside jokes or industry terms, either, unless appropriate for narrow niche marketing. These tactics only tend to confuse audiences, if only for a few seconds, which is all it takes to lose them — and a confused mind does not pay attention.

    Follow up with a strong second

    Once you’ve managed to capture your reader’s attention, don’t waste it. Getting your reader’s attention is like the first strike of a One-Two punch — if you don’t land the second part, you’re not going to knock them out (and I mean KO in the good way).

    Make sure your second punch, the actual information or message for which you grabbed her attention in the first place, is worthwhile.

    If it’s valuable, you’ve paved the way for easy entry into her attention with future conversation.

    If it isn’t, it’ll be that much more difficult to capture her attention the next time, as your prospect’s brain has already filed your information under “not worth our attention.”

    Read more about this topic at Copyblogger.

Lack of commitment is the biggest reason social media fails

3 Jan

I will admit, sometimes I get tired of what I do.  I don’t want to look at facebook or twitter and wish it was never invented.  Then, of course, I slap myself and remember how incredible it is.  I have met so many individuals around the world who are so knowledgeable and are life long learners, sharing with me and you.  Social media can help level the playing field as well in many areas of business.  Here is an article by Nan Finn that reminded me of what I do well and what I need to improve.

When Social Media Fails

Lack of commitment

The biggest reason social media endeavors fail is because of a lack of commitment. Not that someone necessarily needs to be tweeting 24/7, but a consistent commitment is required to be successful. Social Media is not a billboard or another set-it-and-forget-it endeavor.

Lack of targeting

Like any other marketing vertical, Social Media Marketing needs targeting and positioning. Going on Twitter and compiling a list of people or heading to Facebook and recruiting JUST followers isn’t going to directly help your branding. Take it a step deeper.

Here’s a hint:  Are your customers aware of your social media marketing presence?

Talking AT and not TO someone

People don’t get on social media platforms to be smothered by broadcast messages. If they wanted to be spammed at, they would either listen to the radio or watch TV and not TIVO through the commercials. As mentioned in the previous post, social media users look to be treated as equals.

Remember, you are not the reason the users are on the platforms. They are on these platforms by choice. Don’t give them a reason to leave.

Give instead of asking

This isn’t a dig on the dying search engine Ask.com. It’s the introduction to “permission marketing”.

When Social Media Succeeds

Research

Social Media is no different than any other endeavor. Make sure you have done your homework first. Who are your customers? What is your niche? Take a look at our post “What is a Social Media Listening Command Center” to learn more.

Jump In:  Engage

Interact with the users. Take an interest in what they have to offer. A genuine interest will serve you better, but if you have to be Machiavellian, then c’est la vie – just don’t let anyone know.

Be There

Your brand / business cannot be considered part of the community unless you actually are a part of community. Making a little time in the morning, a little time after lunch and if possible, a little bit at the end of the day, is a good goal to start. Keep in touch with others, promote and engage in good content that others share. Spread the community message. Listen to them and they will listen to you.

Examples of Social Media Successes

Conclusion

It’s not called Social Media because the gimmicks are cool. It’s called Social Media because in order to use to tools successfully, you have to be social. Channel your inner-extrovert; be a human being.

When the communities learn to accept you, they will be more considerate to what you have to offer.

About the Author:

nat finn – An Inbound Marketing Certified Professional & a Google Analytics Qualified Individual, Nat Finn has over 5 years of online marketing experience with his foundation based in SEO, Copywriting, and Social Media.

Are You Irritating People?

30 Dec

You know your irritating when #1: Someone gets my business card and assumes I want to be a subscriber to their email newsletter

When someone gives you their business card it does not mean that you can add them to your mailing list.  DON’T DO THIS – ask first. How about:

  • When you give your card to someone, check if you will be added to any databases, and ask if this constitutes being subscribed to a newsletter.
  • When someone gives you their business card, ask them if they would like to be added to your mailing list. I do this and then I make a note on their card to remind me they have ‘opted-in’.
  • If you forget to ask at point of exchange, ask when you next contact them. Permission marketing allows an email address to be used once without permission.

You know your irritating when #2: Make it easy for people to do business with you

If you’re in the business of business, don’t bury your company’s address and phone number.  Make sure you post your facebook/twitter/linkedin information.  If you don’t want to be contacted, why are you in business?  Also, beyond online contact, there’s nothing worse than calls and emails left un-returned or unconfirmed, or messages that never get through.

Tip: A big assumption in business is that if an email has been sent, then it has been received, opened and read at the other end. This is not always the case. Assume that an email has not been received until there is a confirmation back.  How much time, money and effort have you wasted because you assumed someone got your email and was working on it when they weren’t?

You know your irritating when #3: Check your spelling and grammar

We all make mistakes in this high-speed internet age. Check your spelling. Check your punctuation. Check your grammar. Check your tone of voice. Write in plain English. Spell names correctly. This is especially true if you’re targeting certain kinds of businesses – there are people who will assume that if you can’t spell you’re stupid. It’s not nice, and it’s probably not true… but people think it. If this isn’t your strong point, then get some help. Even if it is, get a second pair of eyes. (I know that saying this means that you’re bound to spot my typos, if so please do use the feedback button to let us know).

You know your irritating when#4: Don’t abuse your contacts (or your contacts’ contacts)

If someone you don’t know, or who has not legitimately done business with you, you should get an introduction.   A warm referral doesn’t mean using someone’s name in an intro without their knowledge. Take care who you name check, do you know them well enough to know that they would be happy for you to use them as an open door?

You know your irritating when#5: The right man for the job?

Don’t be afraid to ask for the best man for the job, which isn’t always about pure expertise. If all things are equal, it’s chemistry that counts. And, you don’t get a second chance to make a first impression. Take time to build rapport.

I have made personal changes but excerpts from By Cheryl Crichton | Associate Clear Thinker | Clear Thought Consulting Ltd | www.clear-thought.co.uk

Perketing is NOT a business; It’s a concept word

5 Nov

POST HOW YOU WOULD USE “PERKETING” IN A SENTENCE…

WOM=P ÷ i
“the propagation of a word”

WORD OF MOUTH=PEOPLE ÷ IMPACT

In today’s saturated market, asking permission to tell your story is becoming necessary.  That is where permission comes in.  I am not here to give my tips on permission marketing.  I want to show who uses it and start an industry word for it called Perketing.  I want to see if someone with no presence, industry clout, no celebrity or big huge companies and publishers behind me can start a word.  That is all it is.  Perketing is NOT a company.  It’s a word derived from Permission Marketing.

Feel free to use it.  Pass it around.  Make your comments.  Chat.