Tag Archives: social_media_tools

Reaching Beyond Who You Think You Are

6 Jun

It’s been three months since I posted.  Wow! I do have an excuse though.  BUSY!  Not only do I own Nosey Parker, create all the products and services for this entity, I also write copy for websites, helping businesses create action oriented messaging.  It’s something I do just for me because I really enjoy it.  Recently I’ve picked up a “music industry” account and it’s really fun, so totally different than all the businesses I’ve worked with in the past.  I’m reaching beyond who I thought I was and expanding my reach.  Getting into the mindset of a hip hop artist and their fans or a jazz musician and his fans, is not anything I would have imagined.

Here are a few tips everyone should keep in mind to ‘Reach Beyond Who You Think You Are” – whether you work for yourself or someone else:

  • Talk to everyone about what you do, it speaks to the passion derived from doing what you love.
  • Expose your talents to different people and types of companies you don’t typically work with or imagine.  It’s a great way to stay innovative.
  • Increases your marketability.
  • Totally makes you spit out a great elevator speech because the person you are reaching out to may have never heard of you or the type of work you do.  Nosey Parker is a perfect example.  Typically, men do not understand it at al, however they look at my work, see that it is highly creative and along with the rest of my resume, assume correctly that I can branch out to their business as well.
  • Deciding to quit a job or close a business is traumatizing, but it can be easier if you have branched out and created connections to use your talents in other venues..

I hope this was helpful.  Love to hear your tips as well.

Permission and Trust

11 Oct

Perketing is all about permission.  It takes longer to build but it’s so worth the effort and patience.  Why? You gain trust … something that doesn’t happen in mass marketing.  I like this article by Peggy Anne Salz written for MobileGroove.com.  Key point: “Introducing technology for technology’s sake is not an approach that will guarantee the interaction (or the level engagement) that brands seek to achieve. Put simply, people came first, not technology.”

from Author: Peggy Anne Salz

We are entering into a new and critical phase of development in the mobile marketing industry. The discussion no longer centers on whether mobile fits in then marketing mix. Today we are debating where mobile fits best in the customer journey and whether marketers should craft mobile campaigns that focus on customer acquisition or retention.  (continue)

Lack of commitment is the biggest reason social media fails

3 Jan

I will admit, sometimes I get tired of what I do.  I don’t want to look at facebook or twitter and wish it was never invented.  Then, of course, I slap myself and remember how incredible it is.  I have met so many individuals around the world who are so knowledgeable and are life long learners, sharing with me and you.  Social media can help level the playing field as well in many areas of business.  Here is an article by Nan Finn that reminded me of what I do well and what I need to improve.

When Social Media Fails

Lack of commitment

The biggest reason social media endeavors fail is because of a lack of commitment. Not that someone necessarily needs to be tweeting 24/7, but a consistent commitment is required to be successful. Social Media is not a billboard or another set-it-and-forget-it endeavor.

Lack of targeting

Like any other marketing vertical, Social Media Marketing needs targeting and positioning. Going on Twitter and compiling a list of people or heading to Facebook and recruiting JUST followers isn’t going to directly help your branding. Take it a step deeper.

Here’s a hint:  Are your customers aware of your social media marketing presence?

Talking AT and not TO someone

People don’t get on social media platforms to be smothered by broadcast messages. If they wanted to be spammed at, they would either listen to the radio or watch TV and not TIVO through the commercials. As mentioned in the previous post, social media users look to be treated as equals.

Remember, you are not the reason the users are on the platforms. They are on these platforms by choice. Don’t give them a reason to leave.

Give instead of asking

This isn’t a dig on the dying search engine Ask.com. It’s the introduction to “permission marketing”.

When Social Media Succeeds

Research

Social Media is no different than any other endeavor. Make sure you have done your homework first. Who are your customers? What is your niche? Take a look at our post “What is a Social Media Listening Command Center” to learn more.

Jump In:  Engage

Interact with the users. Take an interest in what they have to offer. A genuine interest will serve you better, but if you have to be Machiavellian, then c’est la vie – just don’t let anyone know.

Be There

Your brand / business cannot be considered part of the community unless you actually are a part of community. Making a little time in the morning, a little time after lunch and if possible, a little bit at the end of the day, is a good goal to start. Keep in touch with others, promote and engage in good content that others share. Spread the community message. Listen to them and they will listen to you.

Examples of Social Media Successes

Conclusion

It’s not called Social Media because the gimmicks are cool. It’s called Social Media because in order to use to tools successfully, you have to be social. Channel your inner-extrovert; be a human being.

When the communities learn to accept you, they will be more considerate to what you have to offer.

About the Author:

nat finn – An Inbound Marketing Certified Professional & a Google Analytics Qualified Individual, Nat Finn has over 5 years of online marketing experience with his foundation based in SEO, Copywriting, and Social Media.

Permission simply means being open and up-front at all times …

27 Dec

“Permission simply means being open and up-front at all times about what data it’s gathering, how it will be used and, crucially, it should always be opt-in. – Paul Sawers

I found a blog post from Paul Sawers, The Good Word, about ‘international permission” and how it differs from the U.S., problems with Facebook and regulating data in light of Wikileaks.  Hope you find it enlightening as I did!

ABOUT THE AUTHOR

Living in London, Paul Sawers is a writer, marketer and a self-confessed web geek. Follow Paul on Twitter: @TGW_Paul, or read his blog at The Good Word

In the US, data privacy isn’t heavily legislated. There are regulations in place – but there is no overarching governmental law that stipulates how data can be acquired, stored or used. Bill Clinton and Al Gore even recommended in their “Framework for Global Electronic Commerce” that private companies should ‘self-regulate’.  And for US and other non-EU parties, this directive specifies that data can only be transferred to other countries where a similar, adequate level of data protection exists.

Europe, on the other hand, heavily regulates and rigidly enforces laws to protect a person’s “family life, his home and his correspondence”, as outlined in Article 8 of the European Convention on Human Rights. To ensure information flows freely across the EU, the various data protection regulations from the member states were brought together under the directive on the protection of personal data, which EU states were required to transpose into their respective laws by the end of 1998.

The US-EU Safe Harbor Principles were thus drawn up, a program which US companies can sign-up to if they adhere to the seven principles outlined in the privacy directive. US organizations – in theory – must re-certify under Safe Harbor every twelve months.

The seven principles are:

1.    Notice: Individuals must be informed that their data is being collected and about how it will be used.
2.    Choice: Individuals must have the ability to opt out of the collection and forward transfer of the data to third parties.
3.    Onward Transfer: Transfers of data to third parties may only occur to other organizations that follow adequate data protection principles.
4.    Security: Reasonable efforts must be made to prevent loss of collected information.
5.    Data Integrity: Data must be relevant and reliable for the purpose it was collected for.
6.    Access: Individuals must be able to access information held about them, and correct or delete it if it is inaccurate.
7.    Enforcement: There must be effective means of enforcing these rules.

CONTINUE READING THIS INFORMATIVE POST …

Are You In the Cloud?

30 Nov

This is an article I wrote for The Catalyst Spokane, Wa. on Cloud Computing for small to medium businesses.  Are you in the cloud?

GET YOUR HEAD IN THE CLOUDS!

Separating Interactive Marketing Contenders from Pretenders

7 Aug

from EXACT TARGET::BLOG
A website’s ability to convert a visitor to a customer is a measurement of its effectiveness, and it’s no small task. You can drive the most targeted visitor to a website only to lose the opportunity to engage and convert that visitor. Research from Webtrends shows that on average, more than 95 percent of website visitors leave sites without converting. And conversion doesn’t always mean making a purchase. Conversion could be registering for and downloading a coupon, downloading a new white paper or case study, or subscribing to a company’s email newsletter – any action that would enable the marketer to identify the visitor so they could stay connected and provide relevant information or offers.

t’s no coincidence that the best performing online marketing websites are engineered to drive conversion. They employ landing page optimization and abandoned shopper re-engagement strategies, along with multivariate testing to optimize performance. They are all optimized for repeat purchases, have excellent internal search engines to make navigation and research easier, and they focus on driving visitors back to their site.

Demand generation strategies such as paid search, SEO, display advertising, e-mail marketing and social media bring visitors to your website. But once you get them to your site, how do you convert them to buyers?

Maximizing online marketing performance requires alignment between the tactics used to drive traffic to your site and the tactics used to drive conversion. Whether your conversion environment is a single landing page, microsite, shopping cart or registration form, conversion optimization requires a balance of strategy, process and technology.

To gain a better understanding of the advantages of integrating e-mail with social media, in my future posts I will take a look at online marketers who do it right.

Three key pointers to make your social media marketing more effective

15 Jul

from Social Media Today:

Aside from the plethora of marketers that remain skeptical about using Social Media (Burn the witch! Burn the witch!), it amazes me that those who are using the channel, continue to do so ineffectively.
By its very nature, ‘social’ media is social – it is a platform that provides users with the opportunity to engage in multi-directional conversations.  So why do so many marketers continue to peddle soliloquy as the only form of communication, when engaging audiences is proven to be an infinitely more productive strategy?
Here are three key pointers that digital marketers can employ to ensure that their social media marketing is much more effective – and as a result, more engaging.
1) Silence is golden?  Think again.
There’s nothing worse than arriving at an interesting LinkedIn group, forum or social network that is stone-cold silent.  Just like an awkward party where no-one is talking to each other, a social attendee will quickly move on to pastures where interesting conversations are taking place.  True, communities grow organically – but just as plants require fertiliser to grow, so too does on online community.  If you’re looking to establish a community, ensure that you commit enough effort to facilitate conversations and engagement.

2) This is Web 2.0, NOT Web 1.0
I’m not for one moment suggesting that email, direct mail or marketing collateral no longer have a place within an integrated marketing strategy, but these are all methods of one-way communication.  Where many marketers fall down in social media marketing is their belief that the medium offers new channels for one-way communication – which is fundamentally wrong.  Social media is a new communications tool, but as stated before, one that is multi-directional.  Customers understand that this is a different playing field – and marketers need to as well.  Social media has given rise to permission marketing – and if we as marketers want to enter consumers’ space, we have to play by their rules, which means speaking ‘with’, not ‘to’ our target audience.
3) Social omnipresence?
Another mistake that many marketers seem to make is the belief that their brands or businesses need to be omnipresent on every single channel available.  Again, I would suggest that this is a hazardous strategy to employ.  True, social media offers a wealth of different channels, all of which can offer a variety of different resources for marketing professionals, but this scatter-gun approach often ends up diluting your message – and more worryingly, your brand.  Take some time to think about what you are trying to achieve, and subsequently, which channels would best serve this purpose.  Using Social Media effectively does not mean using every single outlet available – it simply means using the RIGHT channels for YOUR brand or business.
Social media is an ever-evolving beast – the strategies preached by ‘instant gurus’ this time last year have changed exponentially – and no doubt they will shift dramatically once more over the coming 12 months.  The important thing for marketers to remember is that Social Media has its own set of rules, which must be adhered to if marketing in the channel is to be effective.
As an industry, we have colossal scope to make communications more engaging, three-dimensional, transparent and innovative – but using static strategies for a dynamic channel will invariably result in disappointment, for you and your customers.
~ Callum Saunders